3D Configurators: The Future of Online Shopping

3D Configurators: The Future of Online Shopping


In today’s digital age, technology continues to transform various aspects of our lives, and the way we shop is no exception. One such technological advancement that is reshaping the retail industry is the emergence of 3D configurators. These innovative tools allow customers to visualize their ideal products in stunning 3D, providing a personalized and engaging shopping experience. In this blog post, we will delve into the world of 3D configurators, explore the various options they offer, and discuss the benefits they bring to customers. Moreover, understanding these cutting-edge technologies can help businesses enhance their e-commerce strategies and boost customer satisfaction.

What are 3D Configurators?

A 3D configurator is an interactive digital tool that allows customers to visually customize a product in a realistic 3D environment. Without a doubt, 3D configurators are revolutionizing the way customers engage with products online. By leveraging cutting-edge technology, these configurators empower customers to customize and visualize their desired products in immersive 3D environments. Additionally, users can experience a more engaging and interactive shopping journey. They provide a level of interactivity and personalization that was previously unimaginable, ultimately enhancing the overall shopping experience.

Example of 3D configurator usage.

Usage of 3D Technology in Web Browsers

3D technology has been used in web browsers for many years, but it has only recently become more widespread. This is due to the development of new technologies, such as WebGL and WebXR and more. They make it easier to create and display 3D content in web browsers.

WebGL is a JavaScript API that allows developers to render 3D graphics in web browsers. Additionally, it relies on the OpenGL graphics API, a standard for 3D graphics in desktop applications. WebGL is supported by all major web browsers, including Chrome, Firefox, Safari, and Edge.

WebXR is a set of APIs that allow developers to create augmented reality (AR) and virtual reality (VR) experiences in web browsers. It is based on the OpenXR standard, which is a cross-platform API for AR and VR. WebXR is still under development, but it is supported by some major web browsers, including Chrome and Firefox.

JavaScript libraries, such as three.js, BabylonJS, D3.js and similar, have also played a role in the development of 3D technology in web browsers. Our configurators rely on the three.js library, which is widely used to create 3D graphics in web browsers. It’s a popular choice among game developers, architects, and designers. With three.js we can create 3D models, scenes, animations and much more. It also supports a variety of 3D formats, including GLB, OBJ, and FBX.

The Evolution of Product Visualization in E-commerce

Over the years, e-commerce has gone through a remarkable evolution in presenting products to customers. Initially, the approach relied on static images, which served its purpose. However, as technology advanced, a significant shift occurred, leading to the emergence of today’s interactive 3D configurators. This transition has had a profound impact on the shopping experience, enhancing customer engagement and satisfaction.

Now, let’s delve into the fascinating journey of online product visualization. To better understand the advancements, we’ll compare the previous static image-based approach with the dynamic, immersive 3D interactivity available today. By examining these two methods side by side, we can grasp the true extent of the transformation in the way products are showcased and how it has revolutionized the e-commerce landscape.

Old way of visualizing 3D products online

In the early days of e-commerce, product visualization was limited to static images and written descriptions. Customers used to rely on limited static pictures and text to assess product appearance, features, and dimensions. This offered basic understanding but lacked depth and interactivity, hindering informed decisions and customer engagement. The main limitations are:

  • Lack of Realism: Static images couldn’t convey the true visual appeal, texture, and details of a product. This left customers unsure about how the product would look or feel in real life.
  • Limited Perspectives: Customers couldn’t view products from various angles, hindering design and functionality assessment.
  • Imagination Required: Customers relied on imagination to envision products in their space or match their style.
  • Risk of Disappointment: Static images raised expectations, but actual products disappointed, resulting in returns and dissatisfaction.

The future of visualization

The introduction of 3D configurators has revolutionized the way customers interact with and visualize products online. They integrate augmented reality and real-time 3D viewers to overcome old limitations and offer personalized, interactive shopping.

Unlike the old way, 3D configurators enable personalized products with various options like color, material, and size. Customers instantly see how each choice affects the final product, resulting in high satisfaction as their vision comes to life. You can try our configurators live in action here.

Over time, the way we see products online has changed. First, there were only pictures, but now we have amazing 3D configurators that use new and exciting technologies. These changes are revolutionizing how we buy things online. Now, when we shop, we get personalized, realistic, and fun experiences. We can customize products and see them in 3D, which helps us make better decisions and feel sure about buying things online.

Augmented Reality: Bringing Products to Life

One of the key features of 3D configurators is the integration of augmented reality (AR). With AR, customers can virtually place their configured products in their physical space using their smartphones or tablets. This allows them to see exactly how the product will look in their own environment, helping them make the purchase. Whether it’s visualizing furniture in a living room or trying on virtual clothing, AR brings products to life and bridges the gap between the digital and physical worlds.

The adoption of augmented reality has the potential to bring about a significant transformation in the retail industry. By allowing customers to virtually try on clothing, test various home decor options, or visualize complex products such as appliances in real-life settings, the use of AR is likely to boost customers’ confidence when it comes to making online purchases. Moreover, the integration of AR in 3D configurators not only reduces the reliance on physical showrooms but also results in cost savings and offers customers the convenience of shopping from the comfort of their homes. As a result, the retail landscape stands to undergo a remarkable evolution with these advancements in technology.

Augmented reality view of 3D online products

Augmented reality paired with 3D configurators creates a memorable shopping experience for customers. Moreover, it goes beyond the limitations of traditional e-commerce, where customers can only rely on static images and descriptions. Augmented reality brings products to life, allowing customers to virtually experience them in a way that feels tangible and immersive. As a result, this memorable experience enhances brand perception and customer loyalty, as customers appreciate the added convenience and excitement that comes with augmented reality shopping.

3D Configurators: Real-Time Product Customization

Another impressive option offered by 3D configurators is the inclusion of a real-time 3D viewer. This feature allows customers to dynamically view their product changes in a highly realistic 3D representation. As they customize various aspects of the product, such as color, size, or design, they can instantly see the visual impact in real-time. This level of instant feedback empowers customers to explore different options and make precise customizations, ensuring that they find the perfect product to meet their needs.

Product Showcase: Elevating the Presentation

Gone are the days of relying solely on static product images and descriptions. With 3D configurators, businesses can create captivating product showcases that truly highlight their offerings. These showcases allow customers to interact with the product from multiple angles, exploring every detail and gaining a deeper understanding of its features. Whether it’s zooming in on intricate craftsmanship or examining the functionality of a device, a product showcase elevates the presentation and creates a memorable experience for customers.

Benefits of 3D Configurators for Customers

The implementation of 3D configurators brings a multitude of benefits to customers:

  • Personalization: Customers can customize products to their exact specifications, ensuring a unique and tailored shopping experience.
  • Visual Accuracy: By visualizing products in immersive 3D, customers can get a realistic representation of how the final product will look and feel.
  • Enhanced Decision Making: The ability to view customized products in augmented reality or through a 3D viewer helps customers make more confident and informed purchasing decisions. You can read more about this in our blog post: 3D Configurator simplifies decision making.
  • Time and Effort Saving: With 3D configurators, customers can explore various options, compare alternatives, and make changes on the spot, saving time and effort in the shopping process.
  • Virtual Showroom: 3D configurators provide customers with a virtual showroom experience, allowing them to explore products anytime, anywhere, without the limitations of physical stores.


As technology continues to reshape the retail landscape, 3D configurators have emerged as a game-changer. These powerful tools enable customers to interact with products in ways that were once unimaginable, providing a personalized and immersive shopping experience. With options such as augmented reality, real-time 3D viewers, and captivating product showcases, 3D configurators are enhancing decision-making, increasing customer satisfaction, and revolutionizing the way we shop. By embracing this cutting-edge technology, businesses can unlock new possibilities and stay ahead in the ever-evolving world of e-commerce.

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