The buying journey has changed dramatically with the digital age. Technologies like AR and 3D Configurators have shifted the way consumers discover and evaluate products online. Consequently, this has forced a mindset shift in retail and ecommerce, where businesses now realize the importance of creating an immersive, engaging website experience. Simply showing 2D images is no longer enough. Therefore, leading online sellers are turning to 3D product visualization to deliver the interactive experiences today’s customers expect. With the right tools, any ecommerce business can leverage 3D and AR to differentiate its brand.
If you are an online seller, implementing 3D product visualization should undoubtedly become a key task on your to-do list, with the goal of creating websites that customers will enjoy using. In this post, we will look at how 3D product visualization can help online sellers thrive.
1. Real-time Product Customization
One of the most powerful benefits of 3D product visualization is enabling real-time product customization and configuration. With interactive 3D models, customers can customize products to their exact specifications and see the results rendered instantly in photorealistic detail.
For example, furniture sites can let shoppers change fabrics, finishes, and configurations of a sofa and visualize their creation through 3D configurators. Athletic shoe sites can provide customizable 3D models to choose colors, materials, laces, stitching and more. The possibilities are endless.
This creates an engaging, fun shopping experience where customers feel invested in the final customized product. It also reduces returns and buyer’s remorse since customers get to pre-visualize their ideal product. Providing real-time 3D customization tools transforms how customers experience and perceive value in your products.
2. Engaging Product Visualization with 3D
Simply showing 2D product photos is no longer enough to captivate and engage online shoppers. 3D product visualization transports shoppers into an immersive, interactive virtual shopping world. Furthermore, shoppers can orbit and zoom around 3D models to inspect products from every angle as if they were holding them in their hands.
Moreover, high-resolution 3D models showcase the smallest details that are impossible to portray in 2D photos. Additionally, animation and custom scene rendering bring products to life in realistic environments. Interactive features let customers control and play with 3D models to see how they work.
Augmented reality integrates 3D models into the customer’s real-world space for evaluation. All this simulates an in-store shopping experience, building trust and confidence in the product. Leading ecommerce sites like Wayfair and IKEA have embraced 3D for its ability to mimic real-life interaction. The result is lower returns, higher engagement, and an overall better customer experience. The future of online retail is interactive and 3D product visualization is key.
3. Boosting Customer Engagement with AR
Augmented reality (AR) takes 3D product visualization to the next level by blending digital objects into the real world. With AR, customers can view life-sized 3D product models in their actual space and context. For example, furniture shoppers can place a virtual sofa or table right in their living room to evaluate sizing, aesthetics and fit.
The ability to visualize products on a real-world scale and environment provides unparalleled evaluation and customization. This boosts engagement as customers play an active role in viewing products in relevant contexts rather than passively seeing photos. AR also fuels viral sharing and word of mouth as customers are amazed to see products come to life through their camera feed.
With the rise of ARKit, ARCore and WebAR, any mobile device can deliver AR product visualization. Savvy retailers are tapping into this technology to provide interactive experiences that convert passive website visitors into engaged customers. For that reason, AR is redefining product evaluation and boosting confidence in online purchases.
4. Deliver an endless aisle experience in-store
Physical retail faces limitations in inventory and aisle space. However, emerging technologies can break the endless aisle barriers. In-store 3D visualization powered by AR glasses or screens can dynamically render the retailer’s full digital catalog. This lets customers browse and evaluate products beyond what can be feasibly displayed in the store.
For example, a store that sells pergolas may have few options on display but thousands in their inventory. Virtual shelves can showcase the full selection and even recommend options based on customer preferences. With gestures or voice, customers can pull up and view photorealistic 3D models of any product, customized to their needs. Or they can temporarily place life-sized digital versions of products right in their home environment to judge fit and aesthetics before purchasing.
This kind of endless aisle experience is engaging and educational for the customer while enabling the retailer to provide unlimited access to their inventory without expensive expansions. It’s a powerful win-win for both sides.
5. Use the Power of AI in 3D Product Visualization
Advanced AI technologies are revolutionizing 3D product visualization capabilities. Generative design AI can create optimized 3D models tailored to custom specifications in seconds. For example, furniture sellers can instantly generate 3D models based on desired dimensions, materials and styles.
This allows limitless customization options. AI can also automatically resize existing 3D assets to customers’ needs. VR AI lets shoppers conversationally interact with virtual store assistants to retrieve customized product recommendations. Powerful rendering engines leverage AI to generate photorealistic 3D visuals matching real-world lighting, materials and environments.
AI tracks environments and motion for mobile AR to anchor virtual objects seamlessly. And backend AI accumulates data on customer behavior, preferences and environment types to keep improving 3D visuals. For online sellers, taping into the exponential power of AI results in incredibly detailed, responsive and realistic 3D shopping experiences far beyond manual efforts. Undoubtedly, AI-powered 3D product visualization is the new standard for mimicking real-life shopping visually and interactively.
6. Collect Insights and Analytics for Product Improvement
A powerful but often overlooked benefit of 3D and AR product visualization is the ability to gather customer insights and analytics that inform better product design. With interactive 3D models, retailers can track and aggregate data on which features customers focus on, what customization options they choose, and how they interact with products.
Heatmaps can visualize customer attention patterns on 3D models to highlight the most important areas. AR try-ons provide sizing and fit data based on customer behavior. All this was impossible with static 2D images. With analytics dashboards tied to 3D product configurations and AR, online sellers gain an unprecedented window into customer preferences, values, and pain points.
These data-driven insights fuel smarter product development, R&D, and design improvements. Companies can validate and prioritize features and innovations that customers actually want. Ongoing optimization of the 3D experience itself is also possible based on analytics. In short, 3D product visualization generates a feedback loop between customers, products, and data – delivering tremendous business value beyond just marketing.
7. Enhance the Mobile Product Visualization
The rise of mobile has completely changed shopping behaviors. Customers now extensively browse and research products on the go before making final purchase decisions. Mobile was a major driver of online sales during last year’s holiday season, generating 45% of total ecommerce revenue according to data from Adobe. This makes delivering an engaging, intuitive mobile experience critical for online retailers. However, the limitations of small screens make static 2D product images frustrating for evaluating details and quality. This is where 3D visualization on mobile shines.
Leading online sellers now incorporate interactive 3D models, AR experiences, and other 3D technologies optimized specifically for mobile devices and contexts. Shoppers can zoom in and spin 3D models to see small features clearly. AR allows placing life-sized models in any environment for evaluation. Advanced compression preserves 3D visual fidelity on mobile connections.
With WebGL and WebAR, mobile web experiences provide 3D visualization with ease. The result is a mobile customer experience as interactive as in-store shopping. With mobile now the dominant shopping platform, 3D visualization is key to portraying products advantageously on small screens while boosting mobile conversion rates.
The digital revolution has fundamentally transformed shopping behaviors and experiences. At the present time, customers expect immersive, interactive online experiences that mimic the tangibility of in-store shopping. For online retailers and ecommerce brands, simply showing 2D product photos is no longer enough. Therefore, leading sellers are embracing 3D product visualization and augmented reality to deliver the next generation of lifelike digital experiences customers want.
Now is the time for forward-thinking sellers to implement 3D and propel their ecommerce strategy years ahead of their competitors. The brands that capitalize on these technologies will be more than ready for accelerated success in the digital decade.
It’s time to step into the future!
Contact us today to discuss how 3D product visualization
can transform your online presence and shopping experience.