2024 E-commerce Trends to Stay Ahead

2024 E-commerce Trends: What You Need to Know to Stay Ahead

2024 E-commerce Trends are shaping up to be the most interesting yet, but is your business prepared for them? The online retail landscape is continuously evolving as new technologies emerge and consumer behavior shifts.

In 2023, e-commerce retailers face rising expectations for seamless, engaging shopping experiences. At the same time, data and automation present new opportunities to understand customers, personalize interactions, and optimize operations.

As omnichannel retail blends physical and digital, and social platforms amplify reach, the commerce playing field grows more complex. Retailers must stay agile, leveraging innovation to attract and convert modern consumers. 3D configurators, for instance, empower customized product visualization to drive sales.

In this article, we’ll dive into the following trends that forward-looking e-commerce brands should capitalize on in 2024 to drive growth while delighting customers:

  1. Introduction
    1.1. Overview of rising consumer expectations for online shopping experiences
    1.2. How data and technology will transform e-commerce trends in 2024
    1.3. Growth of social commerce through integrations and influencers
    1.4. Voice search and assistants streamlining purchases
    1.5. Benefits of 3D configurators for customized product visualization
  2. Major 2024 E-commerce Trends
    2.1. Augmented/virtual reality for more engaging shopping
    2.2. Personalization through data insights
    2.3. Mobile commerce growth and optimization
    2.4. AI applications for understanding customers
    2.5. Chatbots for excellent customer service
  3. Conclusion


Online retailers must stay updated on the latest trends in selling and advertising to get as many customers as possible. However, it can be hard to understand and use these new online shopping trends. Plus, it’s not easy to find helpful tips and useful information on how to use them effectively. Let’s dive-in into the most important topics, that every retailer should be familiar with.

Consumer Expectations Are on the Rise

Today’s consumers expect online shopping experiences to be seamless, engaging, and highly personalized. Retailers face rising demands to deliver exceptional digital experiences that mirror the immersive feeling of browsing in a real store. Additionally, shoppers want to visually engage with products, receive tailored recommendations, and get rapid support.

2024 E-commerce trends customer expectations

Meeting these expectations requires e-commerce brands to leverage data, emerging technologies, and design best practices to create frictionless, customized shopping journeys. Therefore, companies that embrace innovation to elevate online experiences will be well-positioned to attract and convert modern consumers.

How Data and Technology Will Transform E-commerce Trends in 2024

E-commerce retailers have an immense opportunity to harness customer data and new technologies to transform online shopping. By leveraging AI and machine learning, brands can derive detailed insights from browsing patterns, purchases, product reviews, and more. Specifically, these data-driven insights enable highly personalized recommendations, tailored product offerings, and predictive analytics to optimize operations. Emerging technologies like virtual try-ons and 3D product configurators also allow for more interactive, customized shopping experiences.

Data and Technology Personalization

In 2018, Accenture found that 83% of people are okay with sharing their online activity data if it means they get a more customized experience. The current trend is all about making things even more personalized, so this number is probably even higher now.

Retailers who effectively capitalize on data and innovation will be ready to better understand their customers, personalize engagement, and certainly stand out from the competition. The future of e-commerce lies in data-driven experiences powered by new technologies.

Growth of Social E-Commerce Trends

Social commerce is growing rapidly as retailers integrate social platforms into the online shopping journey. In fact, more brands are leveraging influencer collaborations and social content to boost their e-commerce strategy. Allowing checkout directly from social apps or posts streamlines the path to purchase. Shoppable livestreams and social communities also foster engagement with products and brands.

Social E-Commerce Trends Phone

Additionally, personalized social ads help drive targeted traffic to online stores. With consumers dedicating more of their time to social media, it’s essential to consider integrating these platforms into the shopping experience. This approach not only offers visibility but also enhances convenience for customers. Consequently, retailers who effectively participate in social commerce can leverage this opportunity to tap into new audiences. Moreover, they can transform social engagement into actual sales.

Voice Search and Assistants

Voice search and voice-enabled assistants like Alexa are streamlining online shopping experiences. More than 60% of e-shoppers in America prefer to use voice commands to search for products, get recommendations, add items to carts, and even complete purchases. Voice shopping bypasses typing on small screens, allowing seamless mobile commerce. Brands optimizing for voice search through SEO stand to gain visibility and sales.

Voice Search and Assistant Alexa Example

Assistants can also provide personalized suggestions based on purchase history. As smart speakers and voice tech adoption grows, retailers should optimize product listings and integrations. In the world of online shopping, the convenience of voice is gaining importance, and therefore, creating seamless voice commerce experiences will be crucial.

Benefits of 3D Configurators in 2024 E-commerce Trends

3D product configurators are becoming essential tools for e-commerce retailers offering customized or personalized products. These digital applications specifically allow shoppers to visually customize product features like colors, textures, and components. Configurators enable consumers to visualize and trial different configurations before purchase. This interactivity provides a deeper engagement with products that can increase satisfaction and conversion rates.

Configurators also allow seamless customization while reducing returns and labor costs for retailers. As mass personalization and on-demand manufacturing advance, 3D configurators will be vital for retailers to drive sales of customized products online.

Let’s delve into the upcoming year, exploring both new emerging technologies and key concepts that are going to shape the landscape of e-commerce.

Augmented and Virtual Reality for More Engaging Shopping

Augmented reality (AR) and Virtual reality (VR) are making online shopping more interactive and immersive. AR allows customers to visually overlay products into real environments using smartphone cameras. Subsequently, this provides a realistic scale and preview that enhances product evaluation. VR headsets immerse users into virtual stores or enable them to interact with 3D content. These technologies address consumers’ desires for experiential shopping.

Augmented and Virtual Reality Headset Example

For retailers, AR and VR can increase engagement, reduce returns through “virtual try-ons,” and also provide data like sizing and placement insights. As AR and VR become more accessible, integrating these emerging technologies will be key for forward-looking e-commerce brands.

Personalization Through Data Insights

Personalization will continue growing as retailers leverage data insights to create tailored shopping experiences. By analyzing both purchase history and browsing behavior, e-commerce platforms can deliver highly customized content and product recommendations. Personalized emails, push notifications, and social ads also help drive targeted traffic. Testing and iteration using AI and machine learning can optimize personalization efforts over time.

Curating individualized experiences requires balancing relevance with privacy concerns. But when done right, personalization boosts engagement, conversion rates, and customer lifetime value. Retailers investing in data unification and smart personalization at scale will gain a competitive edge.

Mobile Commerce in 2024 E-commerce Trends

Smartphones are now becoming the favorite device for online shopping, and mobile commerce will keep growing rapidly. Mobile now accounts for over 70% of digital commerce traffic. Retailers must optimize sites and apps for speed, convenience, and flexibility on mobile devices. Efforts like AMP pages, Apple Pay integration, and responsive design are key. Social commerce via mobile apps also streamlines purchasing through channels like Instagram and TikTok.

2024 E-commerce Trends for Mobile Shopping

With 5G and advancing mobile tech enabling more immersive experiences, optimizing for mobile will be crucial. Brands embracing innovations like dropshipping, flash sales, and integrated voice assistants on mobile will undeniably gain market share in the future of mobile shopping.

AI Applications to Understand Customers

AI and machine learning will enable e-commerce retailers to better understand and predict customer needs. By analyzing data from browsing patterns, purchases, reviews, service conversations, and more, AI can build detailed customer profiles. These insights support personalized recommendations and marketing. AI also empowers predictions for demand forecasting, inventory optimization, and minimizing financial loss.

Many brands are focusing on using AI, and more than half of online stores are currently trying to use artificial intelligence in their business.

Artificial Intelligence in E-commerce Trends

As algorithms become more advanced, AI will be instrumental in shaping competitive, data-driven e-commerce experiences. Lastly, brands should focus on unifying data sources and building responsible AI practices to serve customers better.

Chatbots for Excellent Customer Service

Chatbots are becoming integral to providing excellent customer service and support in e-commerce. They use natural language processing to understand queries and guide users. They can provide 24/7 automated assistance for common questions to deflect support tickets. When handed off to human agents, chatbots supply useful customer context. Their seamless integration across web, app, and messaging platforms increases convenience.

Our chatbot and assistant called Adviso offers shoppers seamless, real-time assistance through an autonomous self-training AI copilot tailored to the business. It’s built with custom models for products, and it addresses product inquiries, ensuring accurate responses and seamless assistance.

Adviso 4th Vision Chatbot Assistant

Chatbots save on staffing costs while enabling scalable, consistent experiences. As AI advances, expect more conversational abilities. Overall, chatbots increase customer satisfaction and lifetime value. Intelligent chatbot adoption will be key for retailers to deliver personalized, omnichannel support efficiently.


The 2024 e-commerce trends will constantly evolve, and retailers must stay agile to thrive in the coming years. By harnessing data, emerging technologies like AR and AI, and innovative retail models, brands can drive growth while delivering exceptional customer experiences. Focusing on mobile optimization, social commerce, personalization, and excellent service will also be key competitive factors going into 2024.

Retailers who strategically invest in these rising omnichannel trends will be best positioned to capitalize on the major shifts in online retail. Though the future cannot be predicted perfectly, forward-thinking brands that embrace digital transformation will lead e-commerce in the years ahead.

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